Friday, June 3, 2005

cars: Up against the wall when the revolution comes

I'm a big car fan for someone who rides a bike to work.

I read something infuriating recently. Darn, I can't find the exact quote, but it was something like Rolls-Royce considering a cheaper car in the near-ultra-luxury market, with some BMW manager saying "We think there's an opportunity to profit from the $150,000-$200,000 segment". Here's an article like it.

Hello?! So the original vision of these car makers to create something special using their unique skills is completely dead. It's replaced by market droids figuring out where best to exploit their brand, with the minor details of the actual car to be determined later.

What's far more depressing is the investment of time, engineering skill, and money spent going after the "100,000 households in the U.S. worth $30 million plus" that won't be spent on solving the real environmental problems with cars, or even just making a better car for the masses.

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